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Hi, I’m Tracy.
I spent 15 years inside top American newsrooms like TIME Magazine and the Chicago Tribune. What I know is this: the experts who get attention aren't the most brilliant ones. They're the ones who know how to share what they know.
My team of newsroom veterans and PR pros helps you become one of them.
Join over 20,000 following along on TikTok, Instagram, and LinkedIn
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We empower experts to get the right attention.
Pictured: Client Ian Beacraft
Proof you don’t need a publicist.
Here are actual examples of PR wins achieved by our clients.
The Kickstarter that raised
$2.5 million.
Fully funded in 24 minutes. Top 0.1% of all Kickstarter campaigns ever.
The indie film that landed a New York Times exclusive
Print exclusive for an indie docuseries. No distributor. Almost 1M TikTok views in 4 weeks.
The baby food brand named editors’ top picks, repeatedly.
Product named Progressive Grocer Top Pick 2025. Featured in Gordon Ramsay’s “Food Stars” & The Bump.
The founder who went viral at SXSW and got repped by UTA.
Now main stage at SXSW three years running. 500+ media mentions in a year & appearance with Kara Swisher.
The surgeon who got published in Oprah, AARP, and more
Wrote and placed articles in outlets like Oprah, AARP, and quoted in the New York Times and CNN — all in just 2 months.
The CEO who named a moment in Fast Company.
Coined the phrase “The Great Fractionalization” and got extensively quoted for it in Fast Company.
The girls’ school featured on the Houston Chronicle’s cover.
Pitched and secured Page One coverage in their local paper, The Houston Chronicle.
The ESG consultancy whose report ran in Newsweek.
Produced, pitched, and placed a report on ESG in the second Trump administration in Newsweek.
Dr. Emily Boss, Surgeon and Scientist, Johns Hopkins University
“As a JHU Provost’s Fellow, I spent over a year training in public-facing and media skills. I then had the amazing opportunity to work with Tracy, who transformed my outlook, presence, and messaging far more than what I learned during the year.”
Jonathan Domanus, Founder, CardMill
"Tracy helped me turn my idea into a story people believed in. Her strategy gave me the tools to build momentum, and it directly fueled our record-breaking $2.5M Kickstarter launch. I am immensely grateful to her for her guidance, strategy, and friendship during an incredibly wild ride.”
Dr. Justin Gregg, Scientist and Best-Selling Author
“Tracy was able to find a way to take what I considered my greatest weakness as a science communicator and turn it into my greatest strength. It’s the kind of insight that only a seasoned veteran of the PR industry can provide.”
Ian Beacraft, Founder and Chief Futurist, Signal + Cipher
“Not only did Tracy help me crystallize my ideas and make them applicable to all audiences, which helped my SXSW talk go viral. On top of that, she helped me leverage my SXSW speech to attract a ton of media coverage that was a game-changer for the growth of our business.”
Elizabeth Ferruelo, Chief Development Officer, i.c.stars
“Working with Tracy has been a game-changer for i.c.stars. We’ve gained visibility in all of our regional markets and on the national stage while also building the internal skills to tell our story with confidence. It’s the best of both worlds: strategic support when we need it, and long-term capacity that keeps delivering.”
Sonny Garg, Board Member, The Institute for Nonviolence Chciago
“It is through Tracy’s carefully orchestrated process of organizational inquiry that the messaging reveals itself, and the outcome of our work together has proven to resonate deeply with both our internal team and external audiences, including funders."
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